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Innovation Strategy

The British Museum

  • Date

    March 15, 2018

  • Skills

    Research to facilitate communication

  • Client

    The British Museum


The British Museum ft. Laurinlab

Improving the Experience

Laurinlab worked together with the British Museum to improve the experience of the museum´s visitors. Our purpose was to use audio guides to help the user. As well we measured the impact that had for the first time the inclusion of such technology in one of their momentary exhibitions.

 What did we do?

During this project, we were absorbed in the Museum during one and a half month working hand in hand with the Museum´s experience design department.

After testing all the new established changes at the exhibition "Virtual pilgrimage reimagining India's Great Shrine of Amaravati" we marked the milestone for the first time to incorporate a technological exhibition in the Museum. Visitors were able to use their smartphones to interact with the pilgrims of the ancient temple in India. They learned more about their culture. We participated in the evaluation of the exhibition together with the Museum´s team, analyzing the users´ behavior inside the exhibition room as well as their opinion by means of interviews at the end of their visit.